AI is everywhere at the moment, there’s really no getting away from it, but not all AI is created equal. Plenty of platforms promise co‑pilots, assistants and automation, yet very few can actually take action inside core business systems. That’s why Oracle’s approach with AI Agent Studio for Fusion Applications really stands out.
Most enterprise AI tools today act as co‑pilots: brilliant for drafting content or answering questions, but far less capable when it comes to genuine process automation. Oracle has taken a different approach. Its AI agents are embedded directly within Fusion Applications, giving them the power to:
- Understand business data in real time
- Make decisions with full context
- Write back into transactional systems securely
- Automate tasks end‑to‑end without relying on extra tools
This isn’t AI “bolted on”, it’s AI woven right into the core of the application. And yes, I realise I’m starting to sound like an Oracle salesperson, but the difference between Oracle and other providers is hard to ignore. The image below highlights just how significant that gap is, comparing what Oracle delivers with five other major service providers.
Across the market, vendors are running into the same familiar obstacles:
- Added AI costs. Whether it’s Copilot capacity, ServiceNow’s AI tiers or Salesforce Flex Credits, AI is frequently positioned as an optional extra rather than something included as standard.
- Co‑pilots, not agents. Microsoft, Salesforce, Workday and others are excellent at generating content and offering recommendations, but they seldom deliver true autonomous action within transactional systems.
- Fragmented platforms. Many providers depend on several data models, clouds and integration layers. Their AI often relies on separate analytics environments or copied data, which strips away workflow context and makes automation far more difficult.
You may have already come across Oracle’s One Platform, and this is where Oracle really pulls ahead of the pack. Oracle keeps things refreshingly straightforward: Fusion Applications, data and AI all sit within a single, unified ecosystem. That brings three key advantages:
- Embedded intelligence — agents work directly inside the applications employees use every day.
- A unified security and data model — consistent governance and safer, more reliable automation.
- True write‑back — agents can update transactions natively, without middleware or separate AI clouds getting in the way.
So you might be wondering, “That all sounds impressive, but what does it actually mean for me?” At its core, agentic AI is about cutting down manual effort, improving accuracy and boosting operational efficiency. Oracle’s embedded approach ensures that automation is reliable, properly governed and able to scale as your business does. Crucially, it isn’t stitched together from multiple products. With Oracle, AI is built in, a fundamental part of the system that runs your business, not an optional extra layered on top. It marks a shift from AI that simply talks, to AI that genuinely delivers.
Please note all screenshots are the property of Oracle and are used according to their Copyright Guidelines
K8 Mead 